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Client had experienced brand identity clash for over 10years, as a sequel to the clumsy introduction of its VIT in addition to its popular but poorly perceived Royal product line. Beta Bridges won the brand account management through a major industry pitch and thereafter performed the following:

  • Royal Masterbrand rebrand theme, with new brand blueprint, logo design, payoff “Finish in S’tile
  • WACL corporate rebrand dichotomy
  • Advertising campaign
  • New product introductions
  • PR/Media executions

Royal climbed with very high TOMA ratings (exceeding 300%); with the brand conflict resolved favoring better sales & market acceptance.