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  • Beta Bridges deployed tracking in over 40 vehicles whilst taking over existing equipment & saving costs, used as part of performance management of the bank officers
  • Beta Bridges was appointed brand management & publicist- evolving in the process:
  • New brand blueprint for the Citygate / Empire brands, including payoff (Empowering You), color pantone, etc
  • Implemented at least 2 major experiential- 10th year anniv with huge spin on marketing & sales, as well as CSR events
  • Our brands, marketing & research/ intelligence support for branch expansion has helped the bank grow from 4branches to at least 24 in 2yrs